On the rollercoaster, punching key messages
Two minutes of virtual reality rollercoaster: wearing kickboxing gloves, the doctor punches the coins along the track, and each one unlocks a key message.
- End client
- Pharmaceutical company
- Services
- VR & Immersive, Games & Gamification
- Context
- Congresses & booths
- Year
- 2024

The project
For a stand at the IG-IBD congress in Riccione, we developed a virtual reality game for Meta Quest 3: a full rollercoaster ride, in first person, through green meadows and hills under a cloudy sky.
Coins to hit appear along the route. Inside the headset, the player sees a pair of kickboxing gloves on their fists: each time a coin is collected, a short key message appears beside them. The experience lasts about two minutes, just the right amount of time for a stand visit.
What the player sees is broadcast on a screen, so those waiting for their turn can follow the ride too. We supplied two headsets, the network and the computer for the screen, and supported the stand throughout the congress.
ID:315/24
Next project
Game on Your Feet: An Interactive LED Floor

