The truck tour you can play

For the brand's truck tour we conceived and developed a route of games themed around sport and home: a digital fridge to fill against the clock, a tennis game with racket and sensor wall, and a wheel of fortune.

The AI photobooth portrays the visitor in sporty style and prints the photo as a magnet to stick on the fridge, produced on site. Every game collects contacts and leads visitors towards the store.

The apps have been localised into several languages, including Spanish and Chinese.